How Often Should You Redesign Your Website?

A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.

However, small business websites aren’t forever. They need to be updated and redesigned just like any part of your business.

To help you, we’ve investigated everything you need to know about redesigning your website. That way, you can decide if your website needs to be redesigned or if it’s perfect the way it is.

Now, are you ready to get started? Here’s an in-depth look at website redesign:

Why Is Resigning Your Website Important?

Redesigning your website helps improve viewers’ impression of your overall business. If load times are slow or the site is not mobile-friendly, some users may become frustrated.

Do you want your viewer’s first thought in relation to your company to be one of frustration?

No, you want viewers to be intrigued, curious, and engage with your brand.

So don’t give viewers a reason to dislike you before they reach your page.

Redesigning your business website will help it stay trendy and up-to-date. That way, customers see your brand for what it offers.

When To Redesign Your Website

Are you questioning whether your website needs a redesign but aren’t sure it’s the right time?

Don’t worry; below, we’ve listed a few signs that your website is due for a redesign:

Website Loading Speed Is Slow or Isn’t Mobile Friendly

If your website loads slowly, it’s a clear sign that it's out of date. Visitors expect loading times of no more than 2 seconds; anything longer will cause frustration and may lead them to exit the page.

If you want visitors to stay on your website, you must have a responsive and mobile-friendly design.

Your website should automatically scale its content, photos, and video graphics, and navigational buttons to the visitor’s phone screen size.

If your website fails to do this, visitors will not only be annoyed but also perceive your company as outdated.

Thus, first impressions matter, especially in website design.

Studies have shown that visitors decide within 0.5 seconds whether to stay on a page.

If your website experiences slow load times or lacks a mobile-friendly design, a redesign is needed immediately.

Your Website Lacks On-Page SEO

Even if your website is responsive and professionally designed, it won’t benefit you if it isn't properly optimized.

Your website needs to include search-engine-optimized keywords to rank at the top of Google search results.

If you don’t, you’re making your website harder to find, decreasing traffic, and reducing customer conversion rates.

A redesign is crucial to your website's success. When redesigning, ensure the landing page includes optimized keywords and includes a clear call to action.

You Have Low Conversion Rates

If your website continues to receive traffic but has a low customer conversion rate, there’s a problem.

Your website is easy to find, but it’s missing something visitors want.

Whether it's a lack of a clear understanding of your product, fewer payment methods, or less compelling photos, there’s a reason visitors aren’t converting into customers.

Keep in mind that a good website achieves your marketing goals. Meaning that your website should motivate visitors to explore your services, purchase your products, or contact you.

If your website isn’t meeting your marketing goals or converting customers, a redesign is a must.

Content Is Not Relevant

When was the last time you updated your website content?

If the answer is over a year, then your website is due for a redesign.

Studies show that over 71% of business owners redesign their websites after a year or two.

After all, your website is only as good as the content it displays.

If you’ve recently changed your business address, business hours, or prices, they should be accurately reflected on your website.

Failing to update your website will confuse visitors and further complicate the purchasing process.

The Website Design Looks Outdated

Trends come and go, and as such, what’s seen as sleek and modern changes with the year.

If your website uses a bulky or older template, it’s time for a redesign.

Lately, websites that use negative space, intriguing transitions, and simple layouts get the most views and page time.

You’ll want to update your website to meet these new standards to increase your views, page time, and customer conversion rates.

You’ll even want to be creative on your website and introduce your brand in a way that engages customers rather than just stating facts.

A good web designer can help you do just that.

Is it Time to Redesign Your Small Business Website?

Redesigning your website is often a hard decision.

However, it’s important that your website is up to date so visitors can view and engage with it.

If your website is not mobile-friendly, is not properly optimized, or is no longer relevant, a redesign is needed.

Thankfully, our team can help you redesign your small-business website to help you reach more customers.

We do it all, whether it’s refreshing your design or giving your site a complete overhaul.

If you’re still unsure if you need to redesign your website, contact us today for a free consultation, and we’ll help you decide what’s best for your website.